Huawei soars, Apple stagnates and Samsung declines in Q2 smartphone shipments

Despite Apple being historically weak in the second quarter, analysts described the rise of Huawei as significant.

No major carriers in America sell smartphones from the Chinese manufacturer after accusations of spying were levelled against Huawei. It has, in fact, gone on to become the largest smartphone brand in China. Overall, the market saw yet another decline, though IDC believes it will eventually bounce back.

Global smartphone shipments declined by 2% annually in Q2 2018, as users in markets such as China, the USA and western Europe are upgrading to newer phones less frequently. Apple, themselves, had been suffering from pretty low sales, especially in China and India; so much so that it was even reported to be considering quitting both the countries.

Huawei shipped 54.2 million phones in the quarter, 41 percent more than a year earlier, to jump ahead of the iPhone maker for the first time, according to market research firm IDC.

Huawei also shipped about 95.36 million smartphones in the first half of 2018, trailing only Samsung to serve as the second largest vendor worldwide with a 14.9% share, Sigmaintell estimated.

Whether or not Huawei can maintain its current astounding growth to approach Samsung, which remains well out in first position with 71.5 million phones shipped in the same period, remains to be seen. Its shipments declined 25 per cent YoY due to declining in shipments of S9 as compared to S8 a year ago.

Apple is now a bronze medal victor, at least when it comes to smartphone sales. "This also helps drive sales by increasing the portfolio breadth as well increased margins by selling devices with a higher price point", Srivastava said.

Huawei's P20 is the latest phone from the company that packs features no other phone-maker is matching. Moreover, online channels fueled most of the sales for the brand in this quarter.

Korean tech major Samsung captured 34 per cent share of the premium smartphone segment in India in the June quarter, while Apple's share was at 14 per cent - the lowest for the USA brand.

In terms of best-selling models, OnePlus 6 was the best in the premium segment followed by Samsung Galaxy S9 Plus and OnePlus 5T. And there's no doubt, in the fact, that these two flagship smartphones failed to recreate the hype developed by its predecessor when it was launched past year.

In the full-year report for 2017 almost half of Huawei's business came from carriers, with its consumer business occupying almost 40 per cent of revenues. With Xiaomi moving up quickly behind it (48 percent increase year on year) it may not be long before Apple are shunted into fourth position.

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