California Governor Signs Sweeping New Privacy Legislation

The ballot measure would only give the Legislature the power to alter the practice with a two-thirds vote. "Policymakers around the country looking at what California has done on this issue should understand that the California legislature's work is far from finished and that this law remains a work in progress before it takes effect in January 2020", TechNet president and CEO Linda Moore said in prepared statement.

The backer of the ballot measure, San Francisco housing developer Alastair Mactaggart, had said he would withdraw it if the privacy bill were approved, and did so when Brown signed the bill.

When the new law comes into effect, consumers will have the right to know what information companies are collecting on them, why the data is being collected, and with whom it is being shared. Similar to the General Data Protection Regulation (GDPR) which went live in Europe in May, the law requires that Californians have access to and the ability to delete the data tech companies hold on them. 375, the California Consumer Privacy Act of 2018 (CCPA), into law.

The law will compel companies to tell customers upon request what personal data they've collected, why it was collected, and what categories of third parties have received it. Thursday was the deadline to pull initiatives from the November 6 ballot.

Rusch and other privacy watchdogs say the new law will put companies on notice to be careful in how they handle people's data, but warn of significant loopholes that can be exploited to undermine consumers' privacy.

The full Assembly and Senate each plan to vote on the bill Thursday. Gov.

State lawmakers and Governor Jerry Brown remain busy this afternoon on what is the last day that initiatives can be pulled from the November statewide ballot. The Arcadia Democrat's bill would allow consumers to opt out of having their data sold, among other provisions.

"The result of all this is a bill that I think will greatly advance California consumers' privacy", Mactaggart said. Bob Hertzberg, D-Van Nuys, said that the tight timeline for passing the bill made it impossible to pull together an airtight measure, but that the protections in the measure were better than nothing.

It was a tactic meant to make it harder for cities to get the votes for new taxes on soda, which has been a growing target of public health advocates and local governments across the country. "Perhaps most importantly, passing the privacy rules as legislation allows lawmakers to more easily change them, while a ballot measure would be more hard to amend".

Those who spoke against the bill, including the California Chamber of Commerce, said they favored it over the initiative and urged future changes.

Brown hasn't taken a position on the bill but his Finance Department says the administration supports it if it will spike the ballot measure.

Chau said that he doesn't like that the bill has been rushed by the ballot measure deadline, but that the protections are valuable and that the legislators can amend the law in subsequent bills.

The Internet Association, an industry lobbying group, expressed concerns about the law, saying there was a lack of public input while it was hurried through the legislative process.

Facebook, which said in April it would stop funding opposition to a user privacy initiative and participating in its activities, said it supports the bill while viewing it as imperfect.

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