Xbox chief Phil Spencer confirms next generation Xbox is in development

At a media briefing ahead of the annual E3 video game show, Phil Spencer, head of Microsoft's gaming business, outlined initiatives to keep the business strong.

The Microsoft Xbox E3 2018 conference is the second major gaming event of the E3 2018 festivities.

Though Microsoft doesn't have the data to back this up, Spencer asserts that it's possible for games on Game Pass to actually sell more copies overall despite the fact that they're available with a Game Pass subscription.

To further this cause, Spencer noted Microsoft is also working on a new streaming service for the Xbox that will use Redmond's cloud reach to pipe games to not only Xbox One consoles and Windows 10 PCs but also phones. Additionally the firm shared news that it has implemented a new FastStart ability for Xbox One, it has added five new studios to its roster, and that it is already "deep into architecting" the next Xbox.

Nearly three years after the release of Halo 5: Guardians, Microsoft unveiled an announcement trailer for a new Halo game called Halo Infinite at Xbox's E3 briefing on Sunday afternoon. Where Netflix has banner franchises like "House of Cards" and "Stranger Things", Microsoft has "Halo" and "Gears of War", both published by the tech behemoth itself. "The E3 demo showcases some of the exciting potential of this technology-everything you see is running in-engine". The game will be powered by the "Slipspace Engine", a new engine for the franchise.

Including in the Microsoft arsenal is an artificial intelligence that will be used to make game worlds and characters more realistic. Microsoft didn't let up, showing one game after the next with few missteps along the way.

Microsoft also introduced new innovations to push digital gaming forward, including FastStart, an innovation from Microsoft's Machine Learning Team, and plans from Microsoft's Gaming Cloud Team to develop a game streaming service to unlock console-quality gaming on any device.

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