Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers

"There have been gradual steps towards integrating Amazon and Whole Foods".

Amazon has fired another shot across the supermarket industry's bow.

Amazon has linked its Prime program with its first batch of Whole Foods Market stores, offering members of the shoppers' program a 10 percent discount on sale items and other deals on select grocery items.

And in February, Amazon started using Whole Foods locations as depots for groceries delivered by the company's Prime Now quick delivery service.

Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers
Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers

The new strategy is seen intensifying a price war in the $800 billion US grocery industry. "Ours vision is thatevery day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more".

The additional discount will apply to hundreds of products throughout the stores.

"I think this is one of the most important launches we've had for Prime since Prime Video", Cem Sibay, vice president of Amazon Prime, said in an interview. However this is an interesting idea, tying together this idea of providing fresh foods at a good price to Prime members. However, studies showed that some prices later rose.

Since Amazon bought Whole Foods Market in August of previous year, it has been reducing prices at the stores which, though popular, had always been known by the nickname "Whole Paycheck". It also offers 5 percent back on all Whole Foods purchases to customers with the Amazon Prime credit card. Customers can also go to the Whole Foods Market app to learn about offers each week.

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