Amazon, NFL Renew 'Thursday Night Football' Streaming Deal

Whereas CBS, NBC and NFL Network all aired Thursday games last year (with Amazon b being the primary streaming home), Fox has secured multi-year rights to the games going forward, As with last season, Amazon will simulcast the broadcast that will air on Fox and NFL Network. The renewal is good for the 2018 and 2019 seasons.

Amazon just announced that it's scored the rights to stream Thursday Night Football games for another two years.

Amazon first acquired Thursday streaming rights in 2017 after outbidding online companies like Facebook, Twitter and YouTube. National Football League streaming has gone from a curiosity in 2015, when Yahoo Sports streamed a game from London in 2015, to a must-have feature of the sports rights landscape. All Thursday Night Football games are set to kick off at 8:20 PM ET.

Amazon has been building out its lineup of sports programming to lure more viewers, including a deal to stream the U.S. Open Tennis Championships in the United Kingdom and Ireland, and a documentary series following different National Football League teams called "All or Nothing". The games still dominate the ratings, though, and are viewed as safe harbor with massive reach, especially among male audiences.

Games will be made available to the more than 100 million Amazon Prime members worldwide in 200-plus countries and territories.

Across 10 games last season when GeekWire checked in on the technology behind the effort, Amazon attracted more than 17 million viewers, or an average of 1.7 million per game.

"Our customers love to stream football - last year, we successfully debuted NFL Thursday Night Football on Prime Video in the USA and around the world", said Jeff Blackburn, Senior Vice President Business Development & Entertainment at Amazon. The NFL and Amazon will also collaborate on additional NFL content opportunities and enhanced fan viewing experiences, including making the games available on Twitch's interactive social video service.

The NFL and Amazon partnered for a similar deal in 2017 said to be valued at around $50 million, which brought in 18 million viewers combined.

This is the third pro football season for the NFL Films-produced docuseries that opened with the Arizona Cardinals for 2015 and the Los Angeles Rams for 2016.

(Copyright © 2015. All Rights Reserved.)
 
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