Google Trust & Safety ad removals in 2017

Google painted a bleak picture of cybersecurity trends March 20, 2017, saying the number of websites hacked rose 32 percent a year ago, with little relief in sight."We don't expect this trend to slow down". In an update of its policy, Google announced this decision on Wednesday.

The announcement follows something of a year of hell for Google, whereby the search giant faced a number of scandals related to brand safety, claims of Russian Federation fiddling with the USA election through its ad platforms and fraudulent traffic. The firm said it paid publishers $12.6 billion in the year under review. "We've been talking to Google and had similar discussions and are waiting for them to take similar action".

Scott Spencer, director of sustainable ads, said in a statement: "Improving the ads experience across the web, whether that's removing harmful ads or intrusive ads, will continue to be a top priority for us".

Last year, for instance, Google pulled 79 million ads for luring online clickers to websites with malware.

Google also revealed that it removed 2 million pages for policy violations every month in 2017.

According to a company's blog post, Google removed around 3.2 billion "bad ads" and blocked over 320 thousand publishers, 90 thousand websites, and 700 thousand mobile apps from using its ads network. According to the policy, it will block all the advertisements related to "cryptocurrencies and related content".

Stansfield revealed that many website owners used the firm's advertising platforms, like AdSense, to run Google ads on their sites and content and make money.She said Google paid $12.6 billion back to the publishing partners in its ad network previous year.

As Google implement these new changes, the Google ad's network becomes a lot safer, resulting in websites and blogs not having to worry about the ads that appear via Google's Adsense program.

In a what looks like a pre-emptive strike Google says it will add policies addressing ads in unregulated, overly complex, or speculative financial products like binary options, crypto-currencies, foreign exchange markets and contracts for difference (CFDs), an exotic financial bet.

(Copyright © 2015. All Rights Reserved.)
 
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