Nightmare on 34th Street: Cards Fail at Macy's on Black Friday

However, Springboard said footfall was down 3.6 per cent compared to 2016's Black Friday event.

"People think retail is a nightmare, but it's not", said Tracy Ferschweiler, a Wal-Mart market manager who oversees seven stores in NY and New Jersey.

One reason for the lack of brawling, maruading crowds of shoppers is simply that Black Friday isn't just about the Friday any more. The Corporation employees Amazon said that in the first five hours of "Black Friday" customers bought more than two hundred different products. The early sales are a disaster for traditional shops, bringing forward those that would have happened anyway in the run-up to Christmas and booking them at wafer-thin profit margins as the sector races to the bottom.

Meanwhile, malls and big-box retailers were left only slightly emptier.

United States retailers raked in a record US$7.9 billion (S$10.6b) in online sales on Black Friday and Thanksgiving, up 17.9 per cent from a year ago, according to Adobe Analytics, which measures transactions at the largest 100 U.S. web retailers. As online-savvy businesses continue to gobble up more and more of the market share, companies like Macy's, JCPenney, Gap and Sears have suffered.

Shoppers spent $5 billion in 24 hours, compared to the $3.34 billion spent on Black Friday previous year, according to data from Adobe Digital Insights. That will be a crucial data point in assessing retailers' woes.

ShopperTrak senior executive Brian Field released a statement on the debate over the decline in in-store retail shopping.

Field says that's likely because "a greater number of brick-and-mortar retailers opted to close on Thanksgiving Day".

"People want to start getting into the holiday spirit and enjoy the concept of shopping and the holidays", he said.

After "black Friday" comes "cyber Monday", in this connection experts predict that residents will spend 6.6 billion dollars, and it can make this day the most ambitious in the history of sales.

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